How To Drive More Traffic To Your Website
Let’s face it: the only way you’re going to get more customers buying stuff from your website is by having more active visitors. The question is, how do you get more genuine website visitors that are likely to spend their money with you?
The answer is simple: be proactive with your online marketing approach, as the following illustrates:
Make sure your website is functional
How does your website look on both desktop and mobile browser screens? Is it quick to load? And does the site’s structure make sense? Those are just some of the questions you need to answer before doing any promotional work.
If there are concerns about any of those points, you’ll likely need to spend some time getting your website redesigned. The good news is that visitors will stay on your site for longer and be more inclined to purchase items once that happens.
Check that your content is up to scratch
Once you know that your website is accessible to all and is quick to load, you must turn your attention to its content. Does it pack a punch? Is it good at delivering the key messages you wish to convey to your target audience?
There are many ways you can improve your website’s content:
Use professional product photographs to help customers visualize your products in their intended setting;
Embed demonstration videos that showcase the main features and benefits of your products.
Use the right marketing platforms and tools
Lastly, it makes sense to use the most common marketing platforms and technologies to drive traffic to your website. The following DTC marketing stack gives you a comprehensive example of what and who you should be using: