3 Ways to Improve Your Storefront

When you have a brick-and-mortar business, you want it to be warm and inviting while setting yourself apart from the competition or even just the stores nearby. Showcasing your wares to the world is part of your mission, but first, you have to get people through your front door. Continue reading to learn creative ways you can improve your storefront and bring more attention to your business.

Create a Welcoming Entrance

The front door is a portal to your establishment. To that end, it needs to be engaging and interesting while offering a seamless, albeit quick, experience that may go completely unnoticed by everyone. 

Start by providing signage and a covering above the door. An awning is the perfect way to accomplish both goals at once. Look for an awning material supplier to find the right color combination that stands out from the other shops and blends in with your brand’s aesthetic. Emblazon the company name and store number in a large font on the awning. Not only will it look beautiful, but it will tell people where they need to go while providing coverage from the sun, rain, and snow.

Next, look down. If there is a step or protruding lip at the bottom of the door that could be a tripping hazard, have it repaired. Sometimes, a small ramp in place of a step is ideal, as it helps everyone enter easily and removes any bumps which will prevent accidents and potential lawsuits.

Add Greenery to the Storefront

Nothing is as inviting as flowers and well-maintained plants. Look for areas around the front of the store where you can add greenery. Install flower boxes below the windows and plant aromatic flowers that are easy to maintain, or opt for high-quality fake plants and flowers that look real.

Watch this inspirational tutorial on how to liven up a storefront with faux greenery.

Make it Accessible for Everyone

Have you ever witnessed a person with a wheelchair or a cane struggle to navigate their way through the front door of a building without an automatic door? What about a parent with a stroller or a small child in tow? These are not easy situations for the people experiencing them, and a door without automation is a barrier to entry for many people.

Make your storefront accessible for everyone while maintaining compliance with the law. Install an automatic door with easily accessible buttons on the exterior and interior of your store. In addition, you may need to consider widening the door to allow a greater clearance area for wheelchairs to move freely. This may be an opportunity to redo the storefront with more windows and a better door that looks pleasing and allows people to peek inside when they are walking by.

Creating an updated storefront does not have to be a difficult or frustrating task. Make it fun and easy by trying out these realistic ideas that anyone can incorporate into their outdoor space. Show the world your style and creativity with an almost effortless storefront redesign.