Building an Effective Social Media Presence
Do you feel as though your company is not as active as it could be on social media? If so, then it’s probably time to do something about that. This guide will help you to understand what steps you can take to make sure that you are making the most out of your presence.
Choose the Right Platforms
The first thing you need to do is try and choose the right platforms for you. You mustn’t overwhelm yourself by trying to get on every platform. If you are in the business industry, then you may want to sign up with Facebook, Twitter, or even LinkedIn. If you can do this, then you will have a lot of options available. If you are a photographer, however, then you may find that signing up with Instagram or even Pinterest is more the way to go. If you are stuck as to where to start, then it’s wise for you to use Instagram and Facebook together, as they are the most commonly used platforms in the world. If you are stuck as to what content you should be posting, then it’s a good idea for you to try and make sure that you are not overlooking the importance of creating your own. Take photos of your business, your staff, and the work you are doing. If you want, you can even book an event videographer, as this is a great way for you to make sure that you are continually adding new content to your feed. You can also showcase your business as being professional, too, which is great to say the least.
Optimize your Profile
The word, optimisation, really sounds like it could be a lot of hard work. With that said, it’s a good thing to do, and it is a great way for you to get your brand to stand out on social media. Make sure that all of your pages have all of the right information filled out, and make sure that you are consistent with your branding. If you have a half-completed Facebook page that has very poor imagery, then this isn’t going to gain much traction at all. If you can, you need to make sure that you appear professional and that you also make sure that your content aligns with your brand. If you need a bit of help, make sure to look online to learn how to optimize for different platforms.
Keep an eye out for algorithm updates as well. Facebook was one of the first to implement a big algorithm, but at the same time, you do need to make sure that you are not overlooking the importance of visual content as well. Adding photos to your status updates can make a big difference in how many people see your post, and it can also make you feel as though you are standing out for all of the right reasons. If you can combine this with targeting, you will notice an improvement.
