May 6

May 6 How SMB’s Can Boost their Digital Marketing Knowledge

Feeling lost in the world of digital marketing for your business? You're not alone. Around 60% of SMBs are in the same boat, struggling to navigate the digital marketing landscape effectively (source Campaign Asia).

But why are so many business owners not knowledgeable about something that's a standard part of marketing today? The reality is that digital marketing still holds somewhat of a mystery, and most business owners do not have the time, skills, or resources to fully develop into all areas of digital marketing and enact the right roles, especially as the goalposts move frequently.

But with digital marketing essential today, what can you do to implement the correct strategy and uncover your business needs?

Talk to Experts

By working with digital marketing experts and strategists, you can clearly understand what type of digital marketing can benefit your business and have them implement it on your behalf. There is no shortage of digital marketing experts out there. However, it's essential to be cautious, as some individuals may take advantage of your lack of knowledge. This is why it's crucial to seek experts with proven track records who can provide evidence of past results and share their wisdom and knowledge.

Engaging with experts with a proven success track record can be incredibly valuable. By asking to see their qualifications and evidence of past results, you can ensure that you're learning from the best. You can also benefit from public speakers who can share their wisdom and knowledge with you, either via attending tiger events or even bringing themes onboard within your company to help you and your team understand how to implement a digital marketing campaign for you effectively, as well as courses taught by those who are fluent in digital marketing. These opportunities can help you build your knowledge and learn more about digital marketing, allowing you to avoid common mistakes and ensure your strategy is on the right track.

News and Sources

Staying informed about digital marketing trends and learning the keywords and phrases you need to know can be empowering. You can integrate these practices into your strategy by signing up for alerts from leaders in the sector and following trends that other business owners are using. Subscribe to emails or newsletters, and make it your business to uncover the best and most up-to-date information. This will help you understand the nuances of digital marketing and apply the findings to your strategy, giving you a sense of control and proactivity.

Websites such as Hubspot can be great sources of up-to-date information that can assist business owners, as can publications such as DigitalMarketer and individual marketers.

It's crucial to be cautious and attentive regarding digital marketing. By checking out online courses, blogs, books, and even social media accounts of digital marketers, you can build your knowledge and learn more. This will help you avoid common digital marketing mistakes and ensure that you or those working on your behalf are creating and implementing a strategy correctly.

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