How to Make Better Business Decisions Faster
Good decisions drive business growth, but momentum slows down when you're stuck waiting for more data or caught in endless meetings. You don't need perfect information to move forward; you need transparent processes, the right inputs, and the discipline to act. Speed without accuracy is reckless, but accuracy without speed is irrelevant.
Here's how you can improve both:
Create Clear Decision Frameworks
When everybody knows how decisions get made, things move much faster. Use simple frameworks; for example, the RACI model clarifies who's responsible, accountable, consulted, and informed. That alone can eliminate days of back-and-forth. Define what "good enough" looks like. For many decisions, you don't need 100% certainty; aim for 70% confidence and a bias for action. Set deadlines for decisions; open-ended timelines lead to inaction. Even a flawed decision beats indecision if you're willing to adjust. Make it easier for people to say yes by offering clear options, not vague proposals.
Get Better at Filtering Inputs
Too much data slows you down. Focus on what matters most. Ask what the key variable is. What changes the outcome? You don't need to track everything, but focusing on lagging and leading indicators that affect performance is what matters. Could you talk to your frontline teams? They can often spot trends before the metrics do. Don't treat all advice equally. Experienced operators like John Arnold can simplify complex bets and act on them with conviction. Cut through the noise by asking better questions. Instead of asking, "What should we do?" ask, "What would we do if we had to decide by Friday?"
Build a Culture That Supports Fast Decisions
Culture eats process. If your team fears mistakes, they'll hesitate. If they expect decisions to be reversed, they will stall. Reward people who take thoughtful risks. De-risk decisions are made by testing small things before scaling up. Keep meetings short and focused; every extra person adds friction. Invite only those who are directly responsible or accountable. Could you share learnings from both wins and losses? Over time, people will begin to get sharper. When teams see their confidence grow, that confidence creates more action, a positive loop. Encourage post-mortems not to assign blame but to improve on what worked, what didn't, and what should be done differently. Could you let the team know that speed matters, and then back them when things don't go as planned?
Use Pre-Mortems to Avoid Regret
Most decisions fail not because they were rushed but because key risks were ignored. A pre-mortem flips the script. Before deciding, ask, "Imagine if this fails six months from now; what went wrong?" This question can reveal blind spots and help you think through consequences without being paralyzed. In the future, involve people from different functions. Sales might spot adoption issues, and finance might see cost overruns. You can highlight these things now rather than dealing with a problem in the future.
Conclusion
Better suggestions don't come from waiting but from clarity, speed, and the courage to act without certainty. Use frameworks that remove friction, focus on inputs that matter, build a culture where action is rewarded, and learning is continuous. Fast, sound decisions are a competitive edge. Start making them today. What's the last decision you delayed, and what would happen if you made it now?