How to Put on Your First Ever Corporate Event
When it comes to the world of business, there are so many ideas and activities you can work on to get results. However, it’s safe to say that it’s easy to get stuck in a rut with the way you do things. Perhaps you’re always using social media or working on an email campaign? It could be that you run the same type of ads or you are rotating different special offers. Regardless of what you usually focus on, it may be time for a change. This is often where the idea of running a corporate event can come in. If you’ve never hosted an event before, you may be wondering where to start. To help your business expand in a range of new ways, we’ve got you covered. In this blog post, we’re going to explore the steps you might want to take when putting on your first-ever corporate event.
Set a Goal
When you’re running an event, it needs to have a purpose. So here, you’ll always begin by setting goals and objectives. Think about why you’re putting it on and what you hope to get out of it. With this in mind, you can then plan accordingly to achieve the desired results.
Choose the Right Vendors
Next, you will want to get the official event planning underway. Not only do you need to decide on a venue, but you’ll also need to source all the vendors you need to get the event up and running. This will often depend on the type of event you’re hosting, but it could cover anything from catering to sound to decorations.
Market it Well
Then you need to start marketing the event. You can do this as soon as possible. It’s essential to generate as much interest and excitement as possible. That way, you’ll be able to get the signups and attendee numbers you’re looking for. This applies whether the event is paid or free.
Get What You Need From the Day
However, at the same time, you also need to ensure that you’re getting what you need out of the day itself. Of course, this is an event for the attendees, but you also need to ensure that you’re meeting your initial objectives. This could be in the form of sales or signups. But you may also want to bring in specialist event live streaming and recording to help you document the day. That way, not only do you have content for after the fact, but you can also stream to attendees who can’t make it in person.
Follow Up Expertly
Finally, you also need to ensure that you can follow up efficiently after the event. Here, you’re going to find that you’re able to get the results you’re looking for after the event as well as during. Following up can allow you to obtain valuable feedback, as well as pursue any sales or other conversions you’re seeking. The event itself is often the main attraction, but you can also get customers for life by ensuring that you look after them well as soon as it's all over.
