Steps that will Help you to Increase your Email Open Rate

If you want to increase your company’s email open rate, then you’ll be glad to know that this is very easy to do. If you follow this guide, you will find it easier than ever to not only increase your open rate but also to make sure that you are getting more conversions out of each email you send. If you want to find out more about that, simply take a look below.

Trigger Words

First, you need to try and use trigger words. Trigger words can be used to spice up any subject lines that would have otherwise been boring. They are very powerful words that can be used to try and inspire people to take action. You should be using them as a way to try and incite emotion or even as a way to try and encourage people to carry out certain behaviours. This can make all the difference to your campaign, and it can also help you to get the result you need out of your efforts. You might also want to try and increase your conversion rates by investing in an email poll widget. If you use this in combination with your email trigger words, then you will find it easier to create a stronger response rate to your emails, as well as make sure that you are encouraging people to take action when you email them, which is a win-win.

Personalize your Campaign

It’s also so important that you take the time to personalise your campaign. Customers tend to receive a lot of emails every day, and they come from a great deal of sources as well. If you want to help them here, then one thing you can do is to personalise your content so that it helps you to get the result you need. When you personalise your email, you have to make sure that you draft it so it caters to a particular audience. Your customer needs to feel as though they are receiving the email as if it has been sent to them, and them alone. Mentioning their name before you go into your sales pitch will help a lot here, so make sure that you keep that in mind.

Convey a Sense of Urgency

Another thing that will help you immensely is if you try and convey a sense of urgency. You need to try and make sure that you state how important it is for the customer to open the email, and what they will miss out on if they don’t. This could be a particular discount, or it could be a special offer. Either way, if you can keep things like this in mind, then it will help you to make sure that you are targeting the right people and that you are presenting them with an offer they can’t refuse. It doesn’t have to be a discount either; any kind of important information can also be used to convey urgency, so keep your options open here.