5 Ways To Impress Your B2B Clients

Unsplash

If you want to gain new clients, and impress your existing ones, you need a solid plan. With ample competition, B2B companies need to think carefully about how they’ll appeal to their audiences. To help you impress your clients today, try these five top tips.

1 . Host special events

Hosting special events is an amazing way to impress clients. Using events you can offer entertainment or education, you might like to network, or present yourself as a thought leader. Depending on your niche, you might choose a workshop, a leisure event, or an event for brand storytelling. If you have special clients traveling from far away, you might consider impressing them with classy corporate transportation.

2. Improve your content

B2B Clients are looking to be educated, which is why content marketing is such a useful tool. You can impress your B2B clients with a range of different materials from blog posts and whitepapers to infographics and ebooks. When you’re designing your content keep an eye on your competitors. Clients have plenty of content options, and so you’ll want to ensure that you offer something unique. With the right content strategy you can improve your social media campaigns, and boost your online presence.

Once you’ve developed a solid content strategy, you can monitor your performance, to help you keep making improvements. You don’t always have to make brand new content, you can also refresh your old material with some great updates and new info.

3. Share client content

Looking to impress your B2B clients? Then remember to share their content on social media. In our current economy, local businesses have much to gain from supporting each-other, especially on social media. When sharing content, it’s important to ensure that you appeal to the values of your audience as a whole. Social media is a powerful marketing tool because it makes it easier to target the right people in the right places.

If appropriate, ask your clients for testimonials, and offer to provide testimonials in return. Many clients will first check testimonials or reviews, before working with a new company.

4. Customer centric marketing

During COVID-19 lots of marketers worked on offering useful info, (instead of merely working on leads). In the B2B world, marketers are concerned with retaining customers, as much as widening their reach.

According to HotJar, ‘Customer-centric marketing is a marketing approach designed around customer needs and interests. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior.’ With a customer centric marketing strategy B2B companies can impress their customers.

5. Video marketing 

Video marketing has many advantages for B2B brands, using an effective marketing strategy you can increase customer engagement and boost customer retention. You can support your social media campaigns, blogging and search engine optimization. With the help of video marketing you can design remarketing systems and connect with your clients at various points in the sales journey. There are plenty of different ways to approach video marketing, and you don’t need a huge budget.  If you want to showcase your business through your video marketing, it could be wise for you to invest in glass floors so you have a much more professional look overall.

As time moves forward B2B marketing trends will grow and change. To remain future proof as a company you’ll need to keep up with what’s current, and reevaluate your strategies ongoing.