Innovate Your Beverage Business With These 3 Drinks Trends
The beverage industry continues to thrive as a range of intriguing drinks become popular amongst consumers. You’ve likely seen a massive load of celebrities and influencers coming out with their own drinks in the last few years. Tom Holland, Blake Lively, and Lionel Messi are three of the most prominent who come to mind.
Talk to any experienced consumer packaged goods consultants, and they’ll highlight a handful of trending beverages that could be great product ideas for your business right now. Consumers are extremely interested in a few types of drinks, so perhaps you can add these to your repertoire and get ahead of the trends.
Iced Matcha Lattes
The matcha trend isn’t new - it’s a drink that’s been popular for many years - though the iced matcha latte trend is something that’s only been mainstream relevant in the last 24 months. People love this type of drink (partially because it looks cool), yet it’s not the easiest to make, and usually costs a bomb when you get it from Starbucks.
With that in mind, there’s a huge gap in the market for pre-made iced matcha latte drinks. If you can create a beverage in a can or bottle that people can store in the fridge and drink immediately, then it’s almost destined to be popular.
Concentrated Cold Brew Coffee
Speaking of which, cold brew coffee seems to have gained popularity alongside iced matcha. Again, it’s arguably harder to make this at home because traditional cold brew coffee takes 12-24 hours to make.
Therefore, brands are coming up with concentrated cold brew coffee drinks. Well, they’re not technically “drinks” but rather bottles of highly concentrated coffee that you add to ice and top up with milk or cold water. It brings the cold brew experienced in an instant, rather than needing to wait overnight. Another extremely trendy beverage that can give your business the jumpstart it needs.
Natural Energy Drinks
You’ve heard of Prime Hydration, and you’ve likely seen Lionel Messi come out with his own (very similar) variation of this type of drink. Energy drinks are a trend that will never go away, but the kind of energy drinks people want is changing.
You can make your business stand out by creating natural energy drinks free from excessive sugars and unnatural ingredients. That’s how you’ll market them, too, which really helps from a branding side of things. Consumers want a natural pick-me-up, but they don’t want to guzzle down Monster Energy or Red Bull all the time. One particularly popular thing is the concept of powdered energy drinks. People can mix your powder with water for a natural burst of energy. It feels more “real”, which is what can help your business drive a lot of sales.
Staying on top of drinks trends is the only way to innovate your beverage business and come out on top. You need to think about what the public wants to drink, then craft high-quality versions of these trendy beverages. Don’t copy everyone else; look at the trends and find ways to make your drinks a bit different so they have a true USP.
